Retail is in an era of disruption and we are living in a world where experiences are valued more than things. This is true not just for what consumers purchase but how they purchase. Today’s consumer expects a shopping experience that is personal, informative and convenient.

Retail as an industry must evolve and become truly omni-channel in order to accommodate these consumer demands. Brick-and-mortar stores are downsizing their footprint and moving online, while online retailers are building brick-and-mortar locations to allow consumers to interact with their products. Technologies, such as click-and-collect, automated checkout and Near Field Communications (NFC) are redefining the customer journey touchpoints for all retailers.